WELCOME TO THE LEADERSHIP REVOLUTION
You have the talents- But are you known for them?
What do Coca Cola, Nike, Richard Branson, Amitabh Bachchan and Oprah have in common?
Well!! The word which comes to our mind is BRAND.
Personal branding is the process where people and their careers are viewed as a brand. Personal brand makes different person than the competition and gives personality management/leadership position.
Overview of Programme
Leaders these days are viewed through the lens of brand. Your personal brand should represent the value that you are able to consistently deliver to those whom you are serving.
Having a personal brand is a leadership requirement. It enables you to be a better leader, a more authentic leader that can create greater overall impact. Personal branding is a full time commitment to the journey of defining yourself as a leader by elevating your capability , skill sets and know how. In todays competitive environment, ROI is the name of the game and therefore a leader must make things happen and often under conditions or time frames that are not of the choosing.
Great Leaders are known for managing crisis well. Remember , the demand for great leadership already exists – you just need to be courageous enough to take action and be your most authentic self in every situation and be adaptable.
The Jindal Institute of Leadership Development and Executive Education (JILDEE) at the O.P. Jindal Global University presents a 2 day workshop on Personal Branding and Leadership. Which aims at sensitizing and exposing the participants to the real world cases of having a very strong personal brand as a requirement to strengthen the organisation and be an effective leader.